Public Relations

Pharma Nord makes great efforts to create and maintain solid and reliable relations, primarily with consumers and business partners, health professionals and others with a direct interest in the company's products. However, it is also important to establish good relations with the general public, the media, politicians, etc.

PHARMA NORD'S SOCIAL ENGAGEMENT
Pharma Nord has sponsored many different types of projects, including:

the laying out of an educational forest in Denmark
Kapka Nadéje, a charity foundation that supports Czech children with leukaemia
The Pattaya Foundation, an orphanage program in Thailand
SOS Children's Villages
European Heart Network

NEWSLETTER
The newsletter, Pharma News, is distributed regularly to physicians and health professionals, to the printed and electronic media, and to relevant professional groups that may benefit from a digest of nutrition news. The aim of this newsletter is to increase the awareness of research conducted with vitamins, minerals, essential fatty acids and other key ingredients that are found in Pharma Nord products.

PRODUCT TRAINING
One very important aspect in the promotion of the Pharma Nord concept is regular product training seminars that are arranged in different countries. Supported by physicians, researchers or others with a relevant background, we arrange training sessions in the evening, workshops and similar events that focus on several important issues, including topics such as absorption of nutrients, documentation, proper and responsible use of nutritional supplements, new science etc.

As part of this goal-oriented education plan, Pharma Nord is in the final stage of building a large Education and Research Centre in the Czech Republic. The centre, which is being built by Pharma Nord Praha s.r.o. with partial financial support from EU and the Czech government, is located in beautiful surroundings in the countryside, just outside of Prague. Both the government and the EU find the cause worthy because they believe that the entire idea of preventing by means of improved nutrition is bound to benefit the population in the long run.

COLLABORATION WITH ELITE ATHLETES
One of Pharma Nord's large-scale projects involving elite athletes is the nutritional monitoring of a successful Danish handball team named Slagelse Forenede Håndboldklubber. In order to map out the increased need for nutrients among top-notch athletes, key players from the club go through a regular monitoring routine where blood samples are taken and sent to Germany for thorough inspection (a routine known as full blood analysis). On behalf of these blood analyses, a nutrient status is established for each player by means of which it is possible to calculate how much of the different vitamins, minerals and essential fatty acids they need in the form of supplements. The project has contributed substantially to reducing the amount of sports injuries. Based on this experience, a more thorough scheme named "Slagelse-modellen" (the Slagelse model) has been established, featuring a comprehensive manual with dietary guidelines, warm-up and strengthening exercises plus guidelines for proper use of nutritional supplements.

The Slagelse-model manual can be downloaded from this link (currently only in Danish)

Denmark's National Track and Field Team has also benefited from collaborating with Pharma Nord. The long-lasting dialogue between Pharma Nord and the national coach has been instrumental for advising top-notch athletes on proper use of nutritional supplements. In connection with this collaboration, Pharma Nord has made a great effort of documenting the quality and safety of their preparations. As a part of this, several preparations have been submitted to thorough testing in order to certify that they do not contain ingredients that are listed on the official doping list.