Imitation is the Sincerest Form of Flattery
For some time now, we have noticed that the Life Extension company in the USA has been promoting its own products with references to the KiSel-10 Study on their web-site and Facebook page. On Facebook especially, the KiSel-10 Study is presented as though it was conducted with their own Coenzyme Q10 and selenium.
The specific Pharma Nord products used in the study are not mentioned, though the KiSel-10 Study researchers have explicitly explained in their report1 that they used “a patented selenium yeast, SelenoPrecise®, of a pharmaceutical quality … (with) … a documented batch-to-batch stability in its composition of selenium species” and that they used Bio-Quinone Q10 precisely because it has “shown good absorption and efficacy in previous controlled trials.”
A second US company, the Doctor’s Best company, has gone one step further and has attempted to imitate the KiSel-10 Study preparations in a combined CoQ10 Plus Selenium Yeast product. The Doctor’s Best website also uses the KiSel-10 Study in the description of their product; however, without ever revealing that Pharma Nord preparations were used in the study.
We are, of course, flattered that our competitors are marketing their own products using the results from a study done with our products, which must be the highest grade of recognition.
But, somehow, doesn’t it seem a bit misleading to use results from clinical trials that were done with products with a different formulation and quality level?
Why Are Absorption and Bio-Availability Important?
All Coenzyme Q10 and all selenium products are not equally well absorbed and bio-available. This is simply not the case. Formulations differ from company to company, and so too does the quality of the products.
We have solid evidence that the Pharma Nord preparations Bio-Quinone Q10 and SelenoPrecise® are indeed of good quality, because we have documented research showing their absorption, bio-availability, and clinical efficacy1-3.
One could ask if all the other products being associated with the studies have actually been tested and documented in the same way?
Maybe they are indeed working, but who knows? As nearly as we can tell, no products have the same documented quality as the Pharma Nord products, which is a very important message for the consumer to take home. Why would anyone want to take a chance on undocumented products?